Clever Idiots

Established in 2011, Clever Idiots Inc. is more than just a quirky name. As a Los Angeles-based company, our name often raises eyebrows and smiles, leading many to ask about the story behind it. Inspired by the delightful fusion of cultures in our work, we chose an oxymoron, “Clever Idiots,” to reflect our dedicated, strategic approach and our playful, risk-taking side. True to its nature, it serves as a constant reminder to take our work seriously, but never ourselves. That’s the Clever Idiots’ way!

Our heartfelt mission is to infuse the North American market with the distinctive charm, vibrancy, and creativity of Japanese pop culture. We are not just an importer and distributor, but curators of delight, dedicated to bringing extraordinary products that sprinkle whimsy into everyday life.