Fat Brain Toys
Fat Brain Toys has built its reputation on one thing: making toys that genuinely engage. Founded by two brothers in Nebraska, the brand designs and develops its own original products — not licensed characters or trend-chasers, but thoughtful toys built around how kids actually play, learn, and explore.
Their lineup is a favorite for parents who want toys that hold up to repeated play. Open-ended building sets like Squigz and Tobbles encourage spatial thinking. Tabletop games like Crankity and Roll & Play turn screen-free time into something kids ask for. Even their fidgets and sensory toys, like Dimpl and Simpl Dimpl, manage to be both calming and genuinely fun.
Fat Brain products are regularly recognized with industry awards — Oppenheim, Parents’ Choice, ASTRA — but the real test is at home, where they tend to become the toys kids reach for first. At Toys & Co., we’ve carried Fat Brain for years and consistently see customers come back for more. Browse the collection below, or stop by our Greensboro store to see them in person.
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